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Newly Elevated Lectra Exec to Lead Tech Push in the US

Lectra elevated longtime executive Edouard Macquin to president of Lectra Americas as it gears up to unveil new technology in the U.S. and neighboring countries this year.

“With his ability to execute on our entire range of technological solutions, there is no better choice to lead our Americas business and our Industry 4.0 offerings there,” Lectra CEO Daniel Harari said. “Edouard consistently delivers on our strategic objectives. Our values of innovation and customer empowerment are ingrained into the way Edouard thinks and works, so we look forward to him continuing to grow our business in the Americas.”

Lectra will be releasing a Fashion on Demand software suite this year in response to growing industry interest in catering to customer demand for personalized, customized and made-to-order goods. In an interview, Macquin said he’s seeing plenty of brand interest in both customizable and configurable garments. The difference, he says, is that configuring a garment gives shoppers the ability to tweak predefined attributes without fully compromising the brand’s identity and point of view.

Just as a decade or two ago people couldn’t imagine watching whatever they want whenever they wanted on TV, now that’s possible thanks to advancements in technology and content on demand—and that mentality is trickling down into fashion. And you can thank millennials for that, Macquin says.

“They want it their way, they want it now, and they want it the way they want,” he said.

Lectra will gather fashion leaders from around the globe next month at its headquarters in Bordeaux, France, to unveil new software and other important updates.

“I’m extremely honored to lead Lectra’s Americas business and show how our product development and manufacturing technology can make brands more dynamic and able to thrive in our increasingly digital and customization-driven economy,” Macquin said. “Lectra is poised to transform the fashion, furniture and automotive industries and I could not be more excited to accompany our customers in this change.”

He added, “I think fashion never has been as exciting as it has been today.”