Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Lego Wear Targets Millennials with Virtual Snapchat Clothing Launch

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Lego wanted to drop a millennial-centric clothing line—so it partnered with Snap Inc. to drum up buzz as only the camera-first social app can. Drops like Levi’s cap collab with Disney, Adidas’ limited-edition Falcon W release and Nike’s exclusive Air Jordan launch paint a picture of Snapchat’s growing role as the preferred channel for brands…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!