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Lego Wear Targets Millennials with Virtual Snapchat Clothing Launch

Lego wanted to drop a millennial-centric clothing line—so it partnered with Snap Inc. to drum up buzz as only the camera-first social app can. Drops like Levi’s cap collab with Disney, Adidas’ limited-edition Falcon W release and Nike’s exclusive Air Jordan launch paint a picture of Snapchat’s growing role as the preferred channel for brands…

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