Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Lego Wear Targets Millennials with Virtual Snapchat Clothing Launch

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

Lego wanted to drop a millennial-centric clothing line—so it partnered with Snap Inc. to drum up buzz as only the camera-first social app can. Drops like Levi’s cap collab with Disney, Adidas’ limited-edition Falcon W release and Nike’s exclusive Air Jordan launch paint a picture of Snapchat’s growing role as the preferred channel for brands…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!