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Lenzing’s Blockchain Pilot with TextileGenesis Traces Fibers from Source to Store

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Lenzing Group successfully piloted a fiber-tracing blockchain that offers visibility and transparency into the origins of its Tencel fibers and their journey through the supply chain, from raw material through to the end consumers. The Austria-based cellulosic fiber manufacturer partnered with blockchain platform startup TextileGenesis, the World Wildlife Fund (WWF) and Hong Kong-based innerwear brand…

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