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What’s Next: Influencer Marketing Goes Digital

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Social media naysayers all tend to sing the same song: social is so fake. And they’re not wrong, of course. These platforms are rife with so-called influencers who show only the most enviable, beautiful, camera-ready portions of their lives. But even these detractors only know the half of it. These days virtual influencers are gaining…

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