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Livestream Shopping: Can New Tech Save Sales in Fashion?

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

The coronavirus pandemic shifted consumer shopping habits, and now the livestream shopping movement, which was enjoyed considerable popularity in Asia is showing signs of gripping American audiences, too. With shoppers largely homebound this spring as the COVID-19 outbreak swept the nation, live shopping engagement spiked 389.6 percent from April to May, according to influencer marketing…

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