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Livestream Shopping: Can New Tech Save Sales in Fashion?

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

The coronavirus pandemic shifted consumer shopping habits, and now the livestream shopping movement, which was enjoyed considerable popularity in Asia is showing signs of gripping American audiences, too. With shoppers largely homebound this spring as the COVID-19 outbreak swept the nation, live shopping engagement spiked 389.6 percent from April to May, according to influencer marketing…

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