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Livestream Shopping: Can New Tech Save Sales in Fashion?

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The coronavirus pandemic shifted consumer shopping habits, and now the livestream shopping movement, which was enjoyed considerable popularity in Asia is showing signs of gripping American audiences, too. With shoppers largely homebound this spring as the COVID-19 outbreak swept the nation, live shopping engagement spiked 389.6 percent from April to May, according to influencer marketing…

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