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There’s a Reason Why People Can’t Stop Talking About Livestream Shopping

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Livestreaming continues to slowly but surely gain steam in the U.S., with Coresight Research estimating the market will reach $25 billion by 2023. But for retailers considering the technology, they must first understand why it is gaining traction. The livestreaming trend appears to be satiating the consumer’s appetite in two different ways: by capitalizing on…

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