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Livestreaming Could Draw $25 Billion in US by 2023, and Stores Might Lead it There

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Livestreaming might be gaining momentum this year, given the surge in digitally enabled commerce once Covid-19 shut down stores. One estimate from Coresight Research expects the livestreaming e-commerce market to reach $25 billion in the U.S. by 2023, even as China continues devouring video commerce content. In the past year alone, China’s livestreaming e-commerce market…

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