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Livestreaming Could Draw $25 Billion in US by 2023, and Stores Might Lead it There

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

Livestreaming might be gaining momentum this year, given the surge in digitally enabled commerce once Covid-19 shut down stores. One estimate from Coresight Research expects the livestreaming e-commerce market to reach $25 billion in the U.S. by 2023, even as China continues devouring video commerce content. In the past year alone, China’s livestreaming e-commerce market…

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