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The Next Cues on Innovation Could Come From Science-Fiction Comic Books

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Six years ago, science-fiction writers and comic-book storytelling kickstarted Lowe’s avant-garde Holoroom experience that leverages virtual reality (VR) to aid home-improvement shoppers in better visualizing products in their own living spaces. Amanda Manna, co-founder and COO of Uncommon Partners, said at the recent PI Apparel in New York that many businesses express a desire to do things differently, but…

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