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The Next Cues on Innovation Could Come From Science-Fiction Comic Books

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Lowes took an usual route to innovating the customer experience.
A customer uses a virtual reality headset to experience Lowes' Holoroom.
CREDIT: Lowes Innovation Lab

Six years ago, science-fiction writers and comic-book storytelling kickstarted Lowe’s avant-garde Holoroom experience that leverages virtual reality (VR) to aid home-improvement shoppers in better visualizing products in their own living spaces. Amanda Manna, co-founder and COO of Uncommon Partners, said at the recent PI Apparel in New York that many businesses express a desire to do things differently, but…

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