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Why LVMH, Prada and Cartier Are Uniting Behind Blockchain

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Three of the world’s top luxury brands are aligning to fight counterfeiting with the launch of a blockchain network. LVMH, Prada and Richemont’s Cartier are officially joining forces to develop the Aura Blockchain Consortium in an effort to counter the authenticity concerns that often arise when shopping for luxury goods and increase customer trust in…

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