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How Macy’s Leans on Google Cloud to ‘Solve Our Search Problems’

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Google might be known as the internet’s omnipresent search giant, but the Bay Area big tech firm has big ambitions in commerce, especially through Google Cloud. Major apparel and footwear retailers such as Macy’s, Kohl’s and DSW and other retail powerhouses like The Home Depot and Ulta have piloted the cloud service for over the…

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