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How Macy’s Leans on Google Cloud to ‘Solve Our Search Problems’

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Google might be known as the internet’s omnipresent search giant, but the Bay Area big tech firm has big ambitions in commerce, especially through Google Cloud. Major apparel and footwear retailers such as Macy’s, Kohl’s and DSW and other retail powerhouses like The Home Depot and Ulta have piloted the cloud service for over the…

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