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Macy’s Beefs Up Store Tech Ahead of the Holidays, with Facebook Partnership and VR on Top

Macy’s is teaming up with Facebook to bring in around 150 new e-commerce brands to its The Market @ Macy’s service. The retailer said in a statemnet that it’s upgrading its omnichannel technology, including an expansion of in-store virtual reality (VR) and improvements to RFID. Online brands including Love Your Melon and the Charleston Gourmet…

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