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Macy’s Beefs Up Store Tech Ahead of the Holidays, with Facebook Partnership and VR on Top

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Macy’s is teaming up with Facebook to bring in around 150 new e-commerce brands to its The Market @ Macy’s service. The retailer said in a statemnet that it’s upgrading its omnichannel technology, including an expansion of in-store virtual reality (VR) and improvements to RFID. Online brands including Love Your Melon and the Charleston Gourmet…

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