Macy’s Inc. is making a big push into mobile payments in a bid to attract Millennial shoppers.
PayPal announced a partnership with the retailer on Tuesday that will see it roll out a digital commerce platform in-store, online and on mobile across the Macy’s, Bloomingdale’s, Macy’s Backstage and Bloomingdale’s Outlet brands by the end of September.
So shoppers can seamlessly pay using PayPal whether they’re buying something on their smartphones, standing in a store or using their desktop computer.
To complete a purchase in-store, customers can open up the PayPal or Macy’s app on their mobile device, select their store location and then, once items are rang up at the POS, check out by scanning a QR code.
In addition, Macy’s has joined PayPal’s One Touch network, meaning that customers who don’t want to re-enter payment credentials, usernames or passwords every time they buy something online or through the mobile app can pay with fewer clicks.
News of the partnership with PayPal comes one week after Macy’s announced it would close as many as 40 underperforming stores in early 2016, representing roughly $300 million in sales volume annually, as it worked to optimize its omnichannel approach.
“While making the decision to close stores is difficult, we know it is necessary for us to remain competitive as customer shopping patterns continue to change,” Chairman and CEO Terry Lundgren said.