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This VR-Powered Digital Mall Will Target Emerging-Economy Millennials

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A venture capital firm based in Dubai plans to launch a $500-million “digital mall” targeting the 90 percent of the world’s millennials—and their expected $4 trillion spending power by 2030—who reside in emerging economies. Scheduled to go live in the first quarter of 2020, Mall.Global claims to offer the “world’s first hybrid retail experience,” combining…

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