July 3, 2018 4:11AM ET

This VR-Powered Digital Mall Will Target Emerging-Economy Millennials

Mall.Global offers a hybrid online shopping experience aimed at millennials from the world's emerging markets. — CREDIT: Shutterstock

A venture capital firm based in Dubai plans to launch a $500-million “digital mall” targeting the 90 percent of the world’s millennials—and their expected $4 trillion spending power by 2030—who reside in emerging economies. Scheduled to go live in the first quarter of 2020, Mall.Global claims to offer the “world’s first hybrid retail experience,” combining…

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