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Mammut Introduces an RFID Virtual Hangtag

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Apparel retailers are rapidly adopting RFID technology to expand traceability, product lifecycle management and inventory tracking capabilities. Swiss outdoor equipment company Mammut is taking RFID one step further to the consumer level. The brand’s new Mammut Connect app pairs with Smartrac NFC tags embedded in clothing to provide product information and digital content to consumers….

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