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Encouraged by Results, M&S Expands Predictive Analytics Adoption

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British retailer Marks & Spencer (M&S), spurred on by a successful partnership with First Insight, plans to use the firm’s predictive analytics more broadly across the enterprise. Leveraging First Insights’ predictive analytics, M&S has evaluated many thousands of products across clothing and footwear, intimates, beauty, home goods and consumables, using valuable data to make informed…

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