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Why M&S’s Digital Ambitions Hinge on Retail Startups and Innovators

First came a partnership with Microsoft, to infuse its artificial intelligence (AI) solutions into retail operations. Then there was an expanded relationship with First Insight’s predictive analytics capabilities that drive smarter decision making across the business, all while incorporating consumer insights into the process. Now, Marks & Spencer (M&S) said its newly announced partnership with…

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