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New Shopping App Mavely Solves One Big Problem for DTCs

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Fashion tech startup Mavely is letting regular consumers become influencers—and earn rewards in the process. The curated shopping and discovery platform launched on Wednesday, allowing users to browse, buy and recommend selections to friends in exchange for 5 percent back on purchases. The app features more than 100 direct-to-consumer brands and more than 15,000 products…

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