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Messe Frankfurt to Boost Engagement at All Trade Shows With DoubleDutch

Messe Frankfurt’s future shows will be a little more social, with the help of global event app provider DoubleDutch.

The global trade show organizer tapped DoubleDutch for its 2016 North American trade shows and plans to continue using DoubleDutch for its 2017 lineup. After a successful run with implementing the live engagement marketing platform at Texworld USA Summer 2016, Messe Frankfurt decided to continue its partnership with DoubleDutch for future events.

“With DoubleDutch’s lead retrieval system, exhibitors can easily measure booth performance and marketers have a comprehensive view of data and analytics at events to ultimately help drive ROI,” said Chris Pendley, e-media manager at Messe Frankfurt North America. “Marketers at our events see DoubleDutch as a prime content distributor, a reliable revenue stream and a means to digitize previously analog show floors.”

As a top-tier trade show provider, Messe Frankfurt needed something to engage attendees and marketers at its events, outside of the social media realm. Before DoubleDutch, marketers would post events on social media networks and miss the opportunity to reach an on-site audience. Going forward, marketers will be able to build relationships with attendees in ways that aren’t only confined to social media outlets.

“At each event, there is a chance to develop a private network for attendees to interact and establish personal relationships, and for marketers to engage in these attendee conversations,” DoubleDutch CEO Lawrence Coburn said. “We are thrilled to see Messe Frankfurt taking advantage of DoubleDutch offerings, specifically those targeted at marketers, to digitize its impressive portfolio of trade shows.”

Messe Frankfurt will use DoubleDutch at all 2017 North American trade shows, including Texworld January 2017 and Apparel Sourcing USA January 2017.