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To Court Millennials and Gen Z, Brands Need Visual Search

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

It’s a visual world, and we’re just swiping in it. ViSenze, the visual search company, polled 1,000 millennial and Gen Z consumers in the U.S. and the U.K. to discover how open these digitally native shoppers are to new technologies that facilitate the path to purchase, in which mobile devices now play a starring role….

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