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Video Is the X Factor for Reaching Gen Z

Missed Sourcing Journal’s Virtual Sourcing Summit? It's not too late to view all keynotes and panels from the two days. Watch on demand now.

Gen Z isn’t interested in engaging with fashion on the terms of their parents’ by-gone era—and brands are responding by meeting young adults on their mobile-social turf. If eyes are the window into the soul, then smartphones have become the pane through which modern companies can grab a few moments of a digital generation’s elusive…

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