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How MonoChain Uses Blockchain to Fight Fashion’s Biggest Enemy: the Landfill

Sustainability is evolving at a dizzying pace with an increasing number of mandates, goals, expectations and—in some cases—legislation. Attend the Sustainability FAQs workshop to get caught up on the latest on circularity, traceability, net zero and inventory reduction.

The fashion industry is catching on to the importance of the circular economy, but one key piece of the puzzle is getting consumers to change their behavior. MonoChain, a London-based startup, is taking aim at textile waste with a blockchain-powered platform that provides authentication for products after purchase. If consumers connect the clothing they buy…

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