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How MonoChain Uses Blockchain to Fight Fashion’s Biggest Enemy: the Landfill

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

The fashion industry is catching on to the importance of the circular economy, but one key piece of the puzzle is getting consumers to change their behavior. MonoChain, a London-based startup, is taking aim at textile waste with a blockchain-powered platform that provides authentication for products after purchase. If consumers connect the clothing they buy…

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