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While NYFW Searches for What’s “Hot,” New Balance Is on the Hunt for What’s “Not”

Fashion Week is all about the latest trends, but New Balance has its sights set on finding what’s “not” instead of what’s “hot.” During New York Fashion Week, the Boston-based athletic footwear and apparel player will be handing out free pairs of its sneakers to pedestrians who buck style trends, using a new proprietary algorithm…

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