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While NYFW Searches for What’s “Hot,” New Balance Is on the Hunt for What’s “Not”

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Fashion Week is all about the latest trends, but New Balance has its sights set on finding what’s “not” instead of what’s “hot.” During New York Fashion Week, the Boston-based athletic footwear and apparel player will be handing out free pairs of its sneakers to pedestrians who buck style trends, using a new proprietary algorithm…

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