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Smile! How NexTech Uses Sentiment in Virtual Try-on Feature

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

NexTech is on a mission to take augmented reality in e-commerce to the masses—and its latest move is debuting a virtual try-on feature using what it describes as sentiment-based technology. In the first wave of AR innovation in digital commerce, augmented reality experience mostly live inside native apps, like those on offer from Amazon and…

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