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Nike Doubles Down on Digital With Computer Vision Acquisition

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Nike’s on a spending spree, doubling down on digital with the acquisition of computer-vision startup, Invertex. At Shop.org last year, the Israeli startup showed off its ScanMat, a deceptively simple innovation that combines artificial intelligence and 3-D to scan consumers’ feet in stores and facilitate the sizing end of the perpetually taxing shoe-shopping experience. It…

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