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Nike’s New Live Store Concept Uses Data to Deliver on Local Demand

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

If there’s one thing Nike has learned from retail’s turmoil in recent years, it’s that the brick-and-mortar store, if anything, is more relevant than ever if it’s well executed. Los Angeles’ Nike by Melrose shop with “pop-up vibes” is the first location launched under the Nike Live concept that will develop additional stores inspired by…

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