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Nike’s New Live Store Concept Uses Data to Deliver on Local Demand

If there’s one thing Nike has learned from retail’s turmoil in recent years, it’s that the brick-and-mortar store, if anything, is more relevant than ever if it’s well executed. Los Angeles’ Nike by Melrose shop with “pop-up vibes” is the first location launched under the Nike Live concept that will develop additional stores inspired by…

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