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Nike’s In-House Approach to Apps Outshines Activewear Competition

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Under Armour might manage the largest number of mobile apps, but Nike wins for best aligning its mobile strategy with commerce and other digital-to-physical omnichannel initiatives, according to a new Gartner L2 report. In the “Activewear U.S. Mobile Apps: Comparing Branded App Strategies” report, Gartner L2 said, “Nike is a rare example of a brand…

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