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Nike’s In-House Approach to Apps Outshines Activewear Competition

Under Armour might manage the largest number of mobile apps, but Nike wins for best aligning its mobile strategy with commerce and other digital-to-physical omnichannel initiatives, according to a new Gartner L2 report. In the “Activewear U.S. Mobile Apps: Comparing Branded App Strategies” report, Gartner L2 said, “Nike is a rare example of a brand…

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