Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Nike’s Conjured Up High-Tech Apparel Fit for a…Fireman?

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

A patent application filed by Nike in Oct. 2016 points to how the athletic apparel company is thinking about wearable tech, smart clothing and garments to deliver advanced performance properties. Though the patent application document notes that the innovation could be applicable for athletes, Nike’s core customer base, it added that the proposed garment in…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands