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How Even the “Temple of the Swoosh” Gets the Retail CX Wrong Sometimes

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

For all of the time, money, thought and effort that went into building Nike’s SoHo store, even that vision of immersive, experiential retail can fail to deliver on certain customer expectations. Browsing in the “temple of the swoosh” one day, Lampix VP Gordon Meyer told the audience at CommerceNext in New York City all he…

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