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How Even the “Temple of the Swoosh” Gets the Retail CX Wrong Sometimes

For all of the time, money, thought and effort that went into building Nike’s SoHo store, even that vision of immersive, experiential retail can fail to deliver on certain customer expectations. Browsing in the “temple of the swoosh” one day, Lampix VP Gordon Meyer told the audience at CommerceNext in New York City all he…

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