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How Even the “Temple of the Swoosh” Gets the Retail CX Wrong Sometimes

Biodegradability or recycled? Carbon inset or carbon offset? Blockchain or chasers? Get the definitions and relative advantages of each, and learn how to address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

For all of the time, money, thought and effort that went into building Nike’s SoHo store, even that vision of immersive, experiential retail can fail to deliver on certain customer expectations. Browsing in the “temple of the swoosh” one day, Lampix VP Gordon Meyer told the audience at CommerceNext in New York City all he…

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