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Even as it Takes the L on Taxes, Nike Invests in Tech to Get Closer to Customers

Nike’s turning to tech to elevate the in-store experience and serve its premium Nike+ customers, even as it posted a $921-million third-quarter loss in the wake of tax reform. When it announced its Q3 2018 earnings last week, Nike called out some of the ways it’s shoring up a business that has seen stiff competition…

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