Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Even as it Takes the L on Taxes, Nike Invests in Tech to Get Closer to Customers

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

Nike’s turning to tech to elevate the in-store experience and serve its premium Nike+ customers, even as it posted a $921-million third-quarter loss in the wake of tax reform. When it announced its Q3 2018 earnings last week, Nike called out some of the ways it’s shoring up a business that has seen stiff competition…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands