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Is The North Face’s Waterproof Innovation the ‘Future of Technical Fabrics?’

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

For years, waterproofing went hand-in-hand with a near-complete lack of breathability—after all, how can you keep water out without limiting the flow of air as well? The North Face thinks it has an answer to that question: Futurelight. More of an innovation in production than a specific line of apparel or fabrics, The North Face…

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