Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Is The North Face’s Waterproof Innovation the ‘Future of Technical Fabrics?’

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

For years, waterproofing went hand-in-hand with a near-complete lack of breathability—after all, how can you keep water out without limiting the flow of air as well? The North Face thinks it has an answer to that question: Futurelight. More of an innovation in production than a specific line of apparel or fabrics, The North Face…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!