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Is This Wearable Tech Company Finally Giving Women What They Want?

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Women who want to track their heart rate while running no longer have to rely on wearing ugly pieces of plastic around their wrists.

Montreal-based OmSignal on Monday launched the OmBra, a smart sports bra embedded with patent-pending sensor technologies that accurately capture the body’s deepest signals and stream the data to the user’s mobile device to deliver actionable insights for runners of all levels.

“Our focus was to create a beautiful sports bra to enhance a woman’s body, respond to the unique strains of running, and accurately detect the body’s core signals,” said Joanna Berzowska, head of electronic textiles at OmSignal. “Boasting specially engineered fabrics and advanced sensory technology, OmBra truly is a product of science and engineering that simultaneously features innovative and inspired design.”

Available online at omsignal.com and in select retail stores across the U.S. and Canada, OmBra syncs with OmRun, a personalized running app for women, for biometric coaching with every step. The app scientifically determine’s the user’s intensity level for optimal progress and fat-burning results, while helping reduce the risk of injury and fatigue.

“OmBra came to fruition through years of research, development and experimentation with female runners of all levels,” said Stephane Marceau, chief executive officer and co-founder. “From the hundreds of women who tested the bra, we tried to enable a very simple and mindful approach to running that strikes a balance between the will to progress and achieve specific fitness goals, and the simple, healthy pleasures of running.”

OmSignal recently received a $10 million investment, led by Relay Ventures.

“OmSignal brings together a dynamic combination of IoT [Internet of Things], mobile technology and fashion know-how, along with an experienced team of professionals,” said Alex Baker, partner at Relay Ventures. “The company has the potential to positively change consumers’ lives. We look forward to playing a role in helping OmSignal turn active apparel and everyday clothes into connected objects that make us all fitter and healthier.”

OmBra ranges in size from XS/S to L/XL and comes in four colorways. Prices start at $69 for the bra and go up to $169 for a kit that includes the OmBra, OmBox (the tracker) and a micro USB charger. Most importantly for fitness enthusiasts, the smart sports bra can be machine-washed in cold water on the gentle cycle and hung to dry.

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