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Here’s How Retailers Can Combat Analysis Paralysis Online

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Flustered by the vast breadth of product choices online, consumers demand tools like digital sales assistants that can “humanize” their e-commerce experiences and boost their decision-making confidence. What exactly is a digital sales assistant? The Humanizing Digital 2020 report from SmartAssistant defines these tools—also referred to as digital advisors—as the counterpart to the brick-and-mortar store’s…

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