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Optitex Taps Daz3D to Bring 3D Avatar Models Into Digital Fashion Software

Optitex users will now have access to 5 million smart-content assets to design virtual collections for buyers, vendors and marketers after forging to a new partnership with Daz3D, whose software enables users to create high-resolution 3D images and animations.

Using Daz3D avatars and characters, Optitex users will have a “real competitive edge” compared to their peers in the industry, according to Amit Ben-Sheffer, vice president of products for the provider of 2D and 3D computer-aided design and manufacturing software.

“With Daz3D avatars as part of the design process, we’re putting our customers one step ahead of the competition, so they can easily mix, match, blend and transform their designs into attractive, true-to-life garments,” Ben-Sheffer said. “Daz3D has helped enhanced our solutions offering today, and we’re excited to see what the future will bring to our customers.”

With “tens of thousands” of 3D products and millions more in 3D assets, Daz3D’s catalog provides designers with everything they need to create a suite of avatars, including avatars created from real-life scans. These characters can be customized, morphed, accessorized and visualized in garments in a variety of sizes and poses.

Daz3D has paid nearly $100 million to its network of contributing artists to build this database and has amassed more than 2.5 million downloads so far.

With the advent of the coronavirus pandemic, features like these can help fashion brands quickly market and sell products online, the company said.

“We believe that our 3D avatars and real-life-like models, matched with our rich library of associated content, will give Optitex customers measurable added-value, helping to make their design process fast, easy, and even more realistic,” Daz3D chief revenue officer Steve Spencer said.

Not only does this increase the sustainability of design, the companies said, but it also strengthens stakeholder commitment to 3D design throughout the supply chain.

The new Daz3D features will be available to Optitex users who have downloaded the latest update and are accessible through the Optitex pattern-making solution.

In April, FOG Software Group acquired Optitex for an undisclosed amount.