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Why This PVH Exec Told SXSW Innovation Is Like Free Ice Cream

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Innovation is like free ice cream, according to PVH Innovation Next group vice president Barry McGeough. Everyone loves it until they get a flavor they don’t like. “The promise is great and the possibility for disappointment is great,” he told attendees at SXSW. On his second day as innovation lead, McGeough said the brand president…

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