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Why This PVH Exec Told SXSW Innovation Is Like Free Ice Cream

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Innovation is like free ice cream, according to PVH Innovation Next group vice president Barry McGeough. Everyone loves it until they get a flavor they don’t like. “The promise is great and the possibility for disappointment is great,” he told attendees at SXSW. On his second day as innovation lead, McGeough said the brand president…

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