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Why Qurate Launched an Alexa Skill Even Though ‘Voice Isn’t Friendly to Brands’

Qurate CEO Mike George isn’t trying to be one of a majority of retail leaders so focused on perfecting their mobile app or optimizing a responsive site that they’re overlooking what’s happening with voice commerce—and where it could take them in the future. After a year of debating what, if anything, to do in the…

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