Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

What Ralph Lauren’s Massive Digital Deployment Means for its Global Supply Chain

Join Sourcing Journal on May 18 at 11 am ET to learn how Cotton USA Solutions helps mills evaluate their current operations, develop better strategies and become more competitive and profitable.

In a retail environment consistently plagued by intellectual property theft and counterfeiting concerns, luxury brands are finally hitting back with technological solutions of their own. On Friday, Ralph Lauren Co. launched its Digital Product Identities (IDs) program to help consumers determine the authenticity of their purchases. Each Ralph Lauren product label is emblazoned with a…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!