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What Ralph Lauren’s Massive Digital Deployment Means for its Global Supply Chain

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

In a retail environment consistently plagued by intellectual property theft and counterfeiting concerns, luxury brands are finally hitting back with technological solutions of their own. On Friday, Ralph Lauren Co. launched its Digital Product Identities (IDs) program to help consumers determine the authenticity of their purchases. Each Ralph Lauren product label is emblazoned with a…

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