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How Hyperpersonal Retail Delivers Relevance and Revenue Gains

Missed Sourcing Journal’s Virtual Sourcing Summit? It's not too late to view all keynotes and panels from the two days. Watch on demand now.

At this point, retailers are well versed on the need to amass consumer data but few are realizing its full potential. By using data to enhance the entire shopping experience, stores can provide products and promotions that are relevant and therefore more engaging. “Most retailers today are sitting on a goldmine of data, but it…

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