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Just One Third of Customers Entering a Store Are Happy to Be There

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

In case you need proof that there’s something wrong with brick-and-mortar, consider this: roughly one-third of those who walk into a store feel anxious and another third don’t feel anything at all. Those findings stem from a survey conducted last year, said Maya Mikhailov, CMO and co-founder of GPShopper, a Synchrony Financial company. Speaking on…

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