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Retail Store Technologies Like BOPIS, Not VR, Get Shoppers Excited

Merchants are busy rolling out retail store technologies but these efforts could be in vain if they’re not meeting bottom-line shopper needs. Oracle NetSuite partnered with The Retail Doctor and Wakefield Research to birth a report entitled “Mind the Gap: What Different Generations Want from Retailers” that surveyed 1,200 cross-generational consumers and 400 retail executives…

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