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Retail Tech Roundup: Ferragamo Has New PLM Partner, Bolt Raises $50M for Seamless Checkout

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Using Dynatrace Session Replay, which is designed to deliver a movie-like review of a shopper’s online session, Rack Room Shoes can better understand a shoppers' visit to their website and view these sessions for conversion.
Using Dynatrace Session Replay, which is designed to deliver a movie-like review of a shopper’s online session, Rack Room Shoes can better understand a shoppers' visit to their website and view these sessions for conversion.
CREDIT: Dynatrace

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

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The weekly Retail Tech Roundup compiles technology news across the supply chain, manufacturing, retail, e-commerce, logistics and fulfillment sectors. E-Commerce Dynatrace Footwear retailer Rack Room Shoes partnered with software intelligence company Dynatrace to improve conversion rates by 25 percent and accelerate revenue. With Dynatrace’s Digital Experience Monitoring and Digital Business Analytics modules, Rack Room Shoes…

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