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Why This Virtual Shopping Platform is Betting on Conversational Commerce

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

As the in-store and online retail experiences continue to blend together, apparel and footwear retailers must take advantage of every opportunity to give customers a personalized experience. Salesfloor, a provider of virtual shopping and clienteling mobile applications, was hoping to do just that when it acquired Automat, a conversational artificial intelligence (AI) platform designed to…

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