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Salesfloor Exec: Clienteling App Helps Fashion Retail Bridge ‘Online-Offline Gap’

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The mass closure of stores due to the Covid-19 pandemic further changed the role of the store associate, pushing these employees to adapt to a new way of interacting with consumers and selling products online. While the concept of “clienteling” isn’t necessary new itself, the decrease in in-store foot traffic has put retailers in the…

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