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SAP Acquires Experience Management Firm Qualtrics in $8 Billion Deal

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Plans changed quickly for Qualtrics CEO Ryan Smith. On Sunday, days before his pioneering experience management (XM) platform was scheduled to go public, Smith sold his company to enterprise software giant SAP for $8 billion. The sale was completed under the condition Smith would stay on as CEO and be given the chance to grow…

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