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Forget ‘Dark Academia.’ Shein Is Guilty of This Dark Deed.

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Shein is the “most manipulative” fast-fashion brand when it comes to enticing consumers to crack open their wallets—and keep shelling out, a new study has found. The hugely popular Chinese e-tailer is a gifted practitioner of so-called “dark patterns,” online techniques that goad or otherwise deceive users into certain behaviors, claims Rouge Media, a British…

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