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Why Brands and Consumers Need SHOP, a Blockchain-Powered Commerce Network

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The way that founder John Wantz talks about his blockchain-for-retail platform SHOP, you get the feeling that he wants to “fight the power.” And that power means Amazon. Speaking at PSFK’s CXI conference in New York on Friday, the Target alum said Amazon has seized upon the biggest opportunity in retail—centralized consumer data—and that merchants…

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