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What Shopify Is Up to With ‘Commerce Components’

Shopify’s ambition of being the go-to logistics company for brands and retailers is moving full-speed ahead.

Shopify is built on components that form a powerful retail platform. The e-commerce company has spent nearly two decades building, optimizing and scaling that infrastructure, which powers over 10 percent of U.S. e-commerce and has processed over half a trillion dollars.

Now, it’s opening that infrastructure to power retailers with Commerce Components by Shopify (CCS), the modern, composable stack for enterprise retailers such as clients including Steve Madden and Spanx.

“We’ve always approached innovation at Shopify by anticipating what retailers need, then providing those solutions,” Harley Finkelstein, president of Shopify, said. “Commerce Components by Shopify opens our infrastructure so enterprise retailers don’t have to waste time, engineering power, and money building critical foundations Shopify has already perfected, and instead frees them up to customize, differentiate, and scale.”

For enterprise retailers today, challenges like the rapid pace of tech evolution and shifting consumer expectations mean they must achieve real-time innovation to remain competitive. To do that, Shopify believes, they need a commerce solution that prioritizes choice, with the flexibility to integrate and innovate without restrictions while also offering trusted infrastructure components that help their teams move faster. Shopify posits that these elements haven’t previously existed in one offering for enterprise—until now.

CCS combines these worlds for enterprise retailers: access to Shopify’s foundational, high-performing components that work—like its checkout, which it says converts 72 percent better than a typical checkout and 91 percent better on mobile—plus flexible APIs to build dynamic customer experiences that integrate easily with a retailer’s preferred back office services.

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Spanx is one of Shopify’s enterprise clients. Photo by Marla Aufmuth/Getty Images for Massachusetts Conference for Women

Barbie parent Mattel will be one of the first enterprise retailers to use Commerce Components, bringing its entire portfolio of brands to Shopify.

“Innovation is at the heart of Mattel,” Sven Gerjets, chief technology officer of Mattel, said. “We first worked with Shopify on a project called Mattel Creations, a platform for creators to reimagine the most iconic toys in the world. Creations empowered Mattel to move quickly, meet our customers where they are, and most importantly leverage Shopify’s infrastructure to scale globally. It was hugely successful, and we’re excited to transform our brand offerings using Commerce Components.”

Features include flexible APIs with no limit rates, allowing brands to integrate their existing services with Shopify’s modular components and trusted commerce foundations, like a converting checkout with 99.99 percent uptime, processing up to 40,000 checkouts per minute per store and unlocking access to over 100 million existing Shop Pay customers. Plus, the commerce ecosystem includes a dedicated account team with solutions architect, priority 24-hour support and a network of agency partners and system integrators like Deloitte, professional services network EY and global network of professional firms KPMG—three of the Big Four accounting firms.

“We know that retailers have a myriad of opportunities in the digital and data age, whether it’s the shifting digital advertising landscape or showing up for their customers in a differentiated way during a looming recession,” Sam Roddick, global Deloitte digital leader, said. “In challenging times, we have seen best-in-class alliances between our clients and their platform partners unlock these opportunities. That’s why we’re thrilled to work with Shopify to bring Commerce Components by Shopify to enterprise retailers globally. Shopify is an industry leader in commerce, and we believe Commerce Components will be the advantage in helping propel the world’s largest retailers into the next era of commerce.”

In December, Shopify partnered with six new companies aiming to scale carbon removal technologies through its Sustainability Fund. It purchased $11 million worth of carob removal from Arbor, Captura, Carbon To Stone, Cella, Crew and Inplanet. The additional six companies within Shopify’s Sustainability Fund bring the total backed by the e-commerce company to 28.

Over the summer, the company launched Collabs, a new feature giving creators a way to discover and partner with millions of merchants and brands selling via the e-commerce platform.