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Viral #BamaRush Phenomenon Explains Shopify’s TikTok Deal

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

TikTok and Shopify are looking to make the most out of their newfound partnership by taking the obvious next step—introducing TikTok Shopping for Shopify merchants across the U.S. and U.K., and select sellers in Canada. The pilot, similar to in-app shopping features that already exist on Instagram, Facebook and Snapchat, will enable Shopify merchants with…

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