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Viral #BamaRush Phenomenon Explains Shopify’s TikTok Deal

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

TikTok and Shopify are looking to make the most out of their newfound partnership by taking the obvious next step—introducing TikTok Shopping for Shopify merchants across the U.S. and U.K., and select sellers in Canada. The pilot, similar to in-app shopping features that already exist on Instagram, Facebook and Snapchat, will enable Shopify merchants with…

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