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ShopShops Founder: Livestream Represents ‘the Future of How People Will Shop’

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As the coronavirus pandemic swept the globe, consumers adopted a new, cloistered lifestyle, where staying safe and healthy became paramount and social engagements were few and far between. Reaching shoppers has never been harder, as brick-and-mortar retailers have learned over the past year. But new methods for engagement are emerging—and they’re quickly gaining ground. At…

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