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How Siege Tek’s Customization Platform Turns Brand Customers into Advocates

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

In trying to solve bottlenecks in his existing apparel business, Wayne McCann ended up creating a platform he says enables brands to offer self-guided customization to customers at scale. Earlier this year, McCann quietly debuted Siege Tek, which is commercializing product for one brand customer and in talks with several others. Siege Tek’s vertically integrated…

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