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Snapchat Slides Into Social Commerce With Snap Store

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Snap Inc.’s newly unveiled Snap Store launched on Feb. 1 and signals a major move into mobile app commerce as the social platform—beloved by up-and-coming Generation Z—aims for the wallets of the always-on teens and young consumers that brands covet. Though the Snap Store currently promotes just a handful of exclusive Snapchat products, including a…

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